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Can Ranbir Kapoor’s Tu Jhoothi Main Makkkaar turn out to be the hit Bollywood has been waiting for?

Can Ranbir Kapoor-Shraddha Kapoor's Tu Jhoothi Main Makkaar draw in the audience as the Hindi film industry again faces a lull after two big name films flopped in quick succession in 2023.

In the last couple of years, romantic movies have been pushed to the streaming platforms in favour of either big spectacles or action dramas, since they promise a comparatively better footfall in the theaters. The last romantic drama which released in the theaters was Imtiaz Ali’s Love Aaj Kal in 2020. But that is going to change with Luv Ranjan’s latest romantic comedy, Tu Jhoothi Main Makkaar. If this film becomes a success as the film’s producers and film trade are hoping, it might mark the revival of the genre in the theaters.

Till Sunday evening, the film has sold 10,700 tickets across major multiplex chains. The number is positive and the film has over 2 days to ramp up advance sales. In comparison, Akshay Kumar’s Selfiee sold a little over 8,000 tickets in advance sales before its release. However, Bollywood and Ranbir has had a patchy record at the box office of late. The actor’s Shamshera flopped and while Brahmastra brought in the audience, it was made at a massive budget thus shrinking the profit margins.relationship but not be the first ones to break up. The film also stars Anubhav Singh Bassi and Dimple Kapadia. Releasing in around 2500 screens, trade is hoping that the film will get a double-digit opening in the theaters, courtesy Ranbir’s fan following and Luv Ranjan’s successful track record.Tu Jhoothi Main Makkaar, starring Ranbir Kapoor and Shraddha Kapoor in the lead roles, revolves around two youngsters who want to get into a casual relationship but not be the first ones to break up. The film also stars Anubhav Singh Bassi and Dimple Kapadia. Releasing in around 2500 screens, trade is hoping that the film will get a double-digit opening in the theaters, courtesy Ranbir’s fan following and Luv Ranjan’s successful track record.Ranbir Kapoor has a loyal fan base among the youth and Luv Ranjan has earlier appealed to the young movie-watching crowd with his films like Pyar Ka Punchnama and Sonu Ke Titu Ki Sweety. So, with this combination, trade experts are looking forward to a constant flow of money at the box office in the coming days.

“Ranbir Kapoor has had a stronghold on the rom-com genre. Luv Ranjan, too has had a terrific track record in the romantic genre be it Pyar Ka Punchnama, Pyar Ka Punchnama 2 or Sonu Ke Titu Ki Sweety. Luv Ranjan, Ranbir and Pritam collaborating for this kind of film are a lethal combination,” suggested film distributor Akshaye Rathi.

The initial phase of Ranbir’s career in Bollywood was dominated by romantic dramas which worked really well for him. From among his 11 romantic movies, only two, Roy (2015) and Tamasha (2015) tanked at the box office. His 2013 film Yeh Jawaani Hai Deewani, also starring Deepika Padukone, Aditya Roy Kapur, and Kalki Koechlin, earned Rs 188.57 cr and Karan Johar’s Ae Dil Hai Mushkil did a business of Rs 112.48 cr. His other romantic dramas, Wake Up Sid, Barfi, and Rockstar also made him a fan favourite. On the other side of the spectrum, only Sanju (Rs 342.53 cr) was a massive hit, if we overlook Brahmastra, which did earn moolah at the ticket counters but was made at a massive budget so didn’t earn the profit expected from it.